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ASEEL is Global

ASEEL piloted in Afghanistan, but our model can succeed in any country with an artisan sector. The handmade goods sector is economically resilient and sustainable. ASEEL is working towards a future where multiple countries’ handmade sectors are included in our platform to compete with global markets.

ASEEL is Sustainable

ASEEL plans to work with local businesses to boost their products, brand, and revenue. We will not displace existing artisan businesses and institute factory-based systems or promote businesses that mass produce items. All our items are handmade by individual artisans, using sustainable materials.

ASEEL is Impact-Driven

Our business believes that development happens most sustainably at local levels. We work with artisans to improve their global customer engagement, build their brand, and help them increase their production and hiring capacities. Doing so allows them to improve their lives, the lives of their families, and their communities.

ASEEL is Ethical

We support all international standards that protect against child labor and support fair wages. Our platform is built with full transparency for both customers and producers. So customers know where their money is going and that the funds make it back directly to our artisans.

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Our Products

Gach Scarf
Gach Scarf
Bamyani Embroidery Scarf
Bamyani Embroidery Scarf
Embroidery Scarf
Embroidery Scarf
Embroidery Scarf
Embroidery Shawl
Embroidery Waistcoat
Embroidery Waistcoat
Embroidery Waistcoat
Barak Waistcoat
Barak Waistcoat
Barak Coat
Barak Coat
$102.00
Barak Coat
Barak Coat
$102.00
Handwoven Sweater
Jasper Stone Necklace
Jet Stone Ring
Jet Stone Necklace
Jet Stone Set
Lapis Stone Ring
Lapis Stone Earring
Turquoise Stone Ring
Chobi Rug
Chobi Rug
$270.00
Parda Rug
Parda Rug
$699.00
Bashiri Rug
Bashiri Rug
Parda Antique Rug
Kazak Rug
Kazak Rug
$321.00
Bashiri Rug
Antique Rug
New
Dry Fruit Box
New
Lapis Coaster Set
Out of Stock
Nuristani Coaster Set
Jali Coaster Set
Out of Stock
Jali Coaster Set
Lapis Coaster Set
Book Holder
Dessert Plate

LATEST FROM BLOG

The freshest and most exciting news
  • With Finalist Appearance for Entrepreneurship World Cup, ASEEL Migrates to Amazon Web Services
    With Finalist Appearance for Entrepreneurship World Cup, ASEEL Migrates to Amazon Web Services

    Earlier this year, ASEEL was selected as one of the top 100 startups in the global Entrepreneurship World Cup. ASEEL competed with over 100,000 startups globally to be crowned as one of the top 100 startups in the world. As part of the EWC Program...

  • ASEEL Launches in Kabul!
    ASEEL Launches in Kabul!

    Earlier today, the ASEEL HQ team hosted its long-awaited launch in Kabul. The team has been working diligently since earlier in the year to overcome challenges posed by Covid-19 and get ASEEL posed to provide delivery of handmade goods within the ...

  • ASEEL Provides First Round of Covid Relief to Artisans
    ASEEL Provides First Round of Covid Relief to Artisans

    In these unprecedented times, a little kindness goes a long way. And our ASEEL community showed kind support in our first fundraiser to help artisans through the Covid-19 crisis. ASEEL provided the first round of Covid relief to our artisans from ...

  • ASEEL Finalist in Deliveroo Pitch Competition
    ASEEL Finalist in Deliveroo Pitch Competition

    ASEEL has made it to the final round of two different pitch competitions. Since launching in May 2019 of last year, the team has been looking for funding opportunities to further their goals. We are happy to announce that ASEEL has made it to the ...